Assignment #5: Creative Resume

A creative resume is....well a resume but not the conventional kind where you only type in words and put a passport photo of yourself in the right or left upper corner. A creative resume is a also tool of promoting yourself, a great way for you to stand out from the crowd. A creative resume is suitable if you are applying to get a job in the creative industry be it for positions of graphic designer, copywriter, fashion designer or any other posts that relates to the arts and creativity. Creative resumes are also suitable for you to apply for corporate positions but make your resume does not go over the top, keep it simple and a safe way is by applying an info-graphic style. 

This is my creative resume:

IDEAS

(unconventional, colours, edgy, modernity)

CONCEPT

I used the concept of lines and polygons to exude the edgy and modern feel to the resume. The sections are differentiated with different colours so that the employer will have no problem in reading the resume. 

Assignment #4: Empathy

Empathy. Different from sympathy, empathy has a more significant deep meaning. Empathy is where you feel what others feel, or in a simpler term: you become the person. When you become the person, you will have an idea of what the person goes through on a daily or in a certain situation. Empathy is a very important characteristic for someone in the creative team of an ad agency to have because with empathy, we can reach our target audience better and precise. 

With empathy, your advertisements can exude certain emotions for the public or the viewer of the ad feels what you want to make them feel. The emotions can be either positive..or negative, depending on what product, issue and what you want them to feel in order for them to connect with your ad.

Empathy in an International ad:

The above ad or more specific, a public service announcement (PSA) for World Water Day 2013

IDEAS

(drought, insufficient, thirst)

CONCEPT

The concept they used in depicting insufficient of water is by illustrating it on a view of cracked dry soil where you will find in places of dry and hot climate. The cracked soil in the middle resembles a child begging for water with a water faucet on top. It depicts the desperation or the dire need of water fro them to nourish (the metaphor used is the dry cracked soil)

EMOTION

(Positive: needy, hopeful. Negative: dreadful, left out)

RATIONALE

Why do they use the metaphor of a dry cracked soil? Well of course, dehydrated soil if it is left with no water for a long time, it will be de-nourished, dry, and will have no capacity for it to bear any trees or plants. Same goes to a child/human, water is the basic nourishment that we need in order for us to live a healthy life and thus, without enough water, they will have problems with their health and could live for a shorter time and therefore the tagline: 'Bring water to their lives'. The people who are in need of water have hopes that someone would bring them some. 

Empathy in a local ad:

The above is an ad for SPCA Malaysia

IDEAS

(adoption is fun, joy, companionship)

CONCEPT

A simple concept is used to depict the ideas where the ad portrays a little girl playing with an effigy made of little toys that resembles a cat. 

EMOTIONS

(Positive: hyper, affection, playful)

RATIONALE

The cat is not portrayed as a normal cat is because they want to tell the public that a pet is not just a pet where you cuddle with them and as companions, pets are also playful with their never ending antics. Playful creatures like them deserve more attention because they offer more to us than just being there with us as our friend and companion. Therefore the metaphor of little toys, depicting that a pet is filled with 1001 wonders that will make their owner feel very happy and will have fun filled times with their pets. 

When you dont empathise...you are not living

Assignment #3: Ideas and Concepts

Doodle mind map in the sketch book

Idea and concept. The theme for the week's blog post. So we had a lesson on how to generate ideas and how do we conceptualize the ideas in becoming a finished product. Therefore, we were asked to analyze TVCs, one local and one international for us to analyze of what are their ideas and concepts in the ads. Here we go

IDEAS

(a theory, an abstract representation, it is subjective and objective)

CONCEPT

(how to execute the idea, connection of ideas, action plan)

Local TVC

I love Malaysia Airlines. Forever will. 

Basically this TVC was to promote and introduce the new fleet of Malaysia Airlines which is the super jumbo jet Airbus A380

The gist: People can only dream of something big, but Malaysia Airlines is about to share the dream of having the most spacious aircraft in the world with the people.

IDEAS

(big, spacious, dream)

CONCEPT

Dream: The idea of 'dream' is conceptualize with the TVC being in black and white, in which arguably the way we dream. We dream in black and white or grayscale.

Big and spacious: This is executed with the scenes of 2 engineers depicting the spaciousness with non direct imageries: 

1) Scene on the beach: The engineer pushes away the other engineer far away depicting the width of the aircraft which is very wide.

2) Airplane mock up: The engineers in front of 2 white walls with one wall having a hole and one wall having windows in top and bottom with a staircase. Depiction of the aircraft having 2 decks, upper and lower deck. 

3) Cityscape: The engineers are in a city with tall buildings and while looking up the buildings form a silhouette of the aircraft with depiction of 2 big wings.

International TVC

The Sony Xperia Z TVC. Love it

This TVC is made to promote the newest Xperia phone by Sony which is the Sony Xperia Z.

IDEA

(innovation, invention)

CONCEPT

Innovation and invention: These 2 ideas are put into execution with the concept of time frame and retro flashbacks of all the inventions of Sony such as the Trinitron television, walkman, handycam, Playstation and lastly to the present time with the Xperia Z. The rationale of them featuring their previous inventions is to link them with the Xperia Z in which the phone fuses all elements: a media system (portable TV and walkman music), video recording like handycam and gaming experience like the Playstation. All that plus the ever solid innovation of waterproofing, so yeah, you dont have to worry about your phone getting damaged by water. (I sound like a Sony salesman)

Ideas are ideas..no matter big or small